The ruling is the latest legal fallout from revelations that British firm Cambridge Analytica accessed data from up to 87 million Facebook users back in 2018
A New Mexico jury has found Meta Platforms liable for willfully deceiving Facebook users over privacy and platform policies, handing the social media giant yet another major legal defeat this year.
The case stems from the Cambridge Analytica scandal, which erupted in 2018 after a whistleblower report claiming that the British political consultancy obtained data from tens of millions of Facebook users without their consent through a third-party app.
The data was used for voter profiling and political targeting, including during Donald Trump’s successful 2016 presidential campaign. Cambridge Analytica collapsed within months, while Facebook was hit with billions in fines and settlements over its handling of user data.
New Mexico filed its case in 2021, joining a wave of legal action over the scandal. The state accused Meta of misleading users about third-party access to their data and Facebook’s investigations into data brokers after the Cambridge Analytica revelations.
After a two-week trial, jurors ruled on Friday that Meta had willfully deceived consumers, amounting to more than 43 million violations affecting New Mexico’s entire population of over 2 million. A judge will now determine the penalty, with the state seeking up to $5,000 per violation – putting the theoretical maximum at a staggering $219 billion.
Meta denied wrongdoing and insisted it had been transparent about the shortcomings in its handling of privacy and misinformation. A spokesperson said the company disagreed with the verdict and will continue defending itself “against efforts to distort our record.”
New Mexico Attorney General Raul Torrez argued that the trial exposed “in stark detail the way in which this company plays fast and loose with the rules,” calling the outcome a “historic verdict” in efforts to hold Big Tech accountable.
The ruling is Meta’s latest major defeat in New Mexico. In March, another Santa Fe jury found it liable for 75,000 violations over child safety and imposed $375 million in penalties. A local judge later branded Meta’s platforms a “public nuisance” and ordered another $567 million in remedies. Meta has said it will appeal.
Meta’s legal exposure extends beyond New Mexico. Last month, the company agreed to pay roughly $17 billion to settle claims by dozens of US states and territories that it deliberately designed Facebook and Instagram to addict children and misled the public about the risks. That deal included a settlement of claims tied to the Cambridge Analytica scandal, but New Mexico did not join it, allowing its case to proceed to trial.
Meta is not alone in facing mounting scrutiny over Big Tech’s data practices. Last month, TikTok and parent ByteDance agreed to pay $400 million to settle US allegations that the platform illegally collected children’s personal data without required parental consent. Google, Apple, Netflix and other tech giants have likewise faced privacy-related litigation.
