Retailers expect ‘golden week’ sales growth, but trade groups warn of modest gains
Por Wynna Wong,Cannix Yau — South China Morning Post – News feed
Advertisement Hong Kong tourism Hong Kong Hong Kong Economy Retailers expect ‘golden week’ sales growth, but trade groups warn of modest gains
About 1.29 million mainland Chinese visitors are expected over holiday, but trade groups say cautious spending could limit gains across wider sector
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Wynna Wong and Cannix Yau Published: 8:30am, 1 Oct 2026 Updated: 8:44am, 1 Oct 2026
Some Hong Kong retailers are forecasting double-digit sales growth over the National Day “golden week” holiday, but industry leaders have warned that the expected influx of mainland Chinese visitors may deliver far smaller gains across the sector as tourists remain cautious about spending.
The cautious outlook came after authorities estimated that about 1.29 million mainland visitors were expected between October 1 and 7, with average daily arrivals projected to exceed last year’s figure by more than 5 per cent.
Businesses are offering discounts, shopping rewards and events to persuade visitors to spend more, while some hotels are counting on late bookings to fill their remaining rooms.
“The net effect is that total retail receipts may still increase, but the growth will be disproportionate to visitor arrivals,” said Gary Ng Cheuk-yan, a senior economist at Natixis Corporate and Investment Bank.
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