Why a Communist Party boss had a coffee shop date with Chinese content creators
Por Caroline Lin — South China Morning Post – News feed
Advertisement China’s Communist Party China Politics Why a Communist Party boss had a coffee shop date with Chinese content creators
When Jilin province’s party chief met influencers at a cafe, he had a number of messages in mind
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Caroline Lin Published: 10:01am, 10 Oct 2026 Updated: 10:44am, 10 Oct 2026
The setting may have been casual but the choice was not when the Communist Party boss of a northeastern Chinese province sat down with digital content creators at a coffee shop on Wednesday.
Jilin province party secretary Huang Qiang invited the influencers to the relaxed setting of the Songyuan Coffee Shop in Changchun to encourage them to “actively promote mainstream values and spread positive energy”.
According to a local government statement, Huang and the participants also exchanged views on key promotional priorities, including publicity for the Winter World University Games in Changchun in January, cultural tourism and the region’s revolutionary history.
The choice of the informal venue broke the rigid protocols of traditional Chinese officialdom.
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