Chinese dining chain drops ‘Stir-Fried Pork King’ title amid award scandal
Por Zoey Zhang — South China Morning Post – News feed
Advertisement Trending in China People & Culture Trending in China Chinese dining chain drops ‘Stir-Fried Pork King’ title amid award scandal
‘Nowadays, everyone seems to be a master or an expert. These titles no longer carry the same weight,’ says a commenter
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Zoey Zhang Published: 6:01pm, 14 Sep 2026
A Hunan restaurant brand from China has become a sensation in the US, yet faces scrutiny at home regarding its once-esteemed title of “Stir-Fried Pork King.”
Founded in 2003, Chef Fei has evolved into one of China’s most recognisable Hunan restaurant chains, celebrated for its fiery flavours and signature stir-fried pork dish.
The brand now operates over 200 outlets nationwide and reports having served more than 100 million customers in China by 2025.
On August 29, Chef Fei launched its first US outlet in San Diego, California. For many diners, the allure extended beyond a mere plate of chilli pork; it embodied the cultural experience that accompanied it.
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